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Buy Basic Attention Token in Canada
Basic Attention Token (BAT) is a token for a blockchain-based ad platform. The innovative project aims to improve online advertising by cutting out third party advertisement exchanges, ensuring user privacy, reducing ad fraud, and sharing revenue with users to reward them for their attention. The project uses a new web browser, Brave, and a token based on Ethereum, BAT, to create a decentralized online advertising platform. Anyone that participates in the ecosystem transact with the BAT token. On one side of the picture, advertisers pay with BAT, and on the other side, publishers and users (anyone browsing the web) can earn with BAT.
At the time of writing of this article BAT is the 24th largest cryptocurrency with a market cap of $400M.
A Bit of History
Brave, the browser that uses BAT for its ecosystem, is developed by Brave Software, which was founded on May 28, 2015, by CEO Brendan Eich and CTO Brian Bondy. On January 20, 2016, Brave Software launched the first version of Brave with a partial ad blocking feature, and announced plans for an ad replacement feature and a revenue sharing program.
In June 2018, Brave released a pay-to-surf testing version of the browser. This version of Brave is preloaded with approximately 250 ads, and sent a detailed log of the user's browsing activity to Brave for the short-term purpose of testing this functionality. Later that month, Brave added support for Tor in its desktop browser's private browsing mode. In December, of the same year, Brave called to boycott Google regarding its advertising practices.
Brave browser is currently the default browser on the cryptocurrency-focused HTC Exodus 1 phone.
What is Basic Attention Token?
The Basic Attention Token utilizes the Ethereum blockchain and a specialized web browser called Brave. The token is used as currency on the Brave platform and can be used to get various advertising services. It is designed to be exchanged between users, advertisers, and publishers, and it is based on an unusual concept, although one that is supremely important to any company operating in the digital age: user attention.
The creators of BAT are seeking to revolutionize the way that advertising is conducted in the digital age. They see current trends as disadvantaging users, publishers, and advertisers alike,
Users are overloaded with ads and trackers, and they are constantly subjected to malware that is increasingly aggressive and dangerous. Publishers (aside from Google and Facebook) don't see much incoming revenue, although bots are able to cause increasing damages in fraud each year. Online advertisers lack proper targeting methods and information to deliver their content effectively.